Munichburg Memories: April 2018

Monday, April 30, 2018

Hugo Busch and Busch's Florist

In 1890 German immigrant Hugo Otto Busch and partner Charles Purzner bought Mathias Nagel’s florist and landscape business on the corner of Madison and East Dunklin. Nagel had been in business there since at least 1873. Busch bought out his partner in 1902 and expanded the business, calling it Capital City Greenhouse. In 1909 he purchased 25 acres of farmland between the 1400 blocks of St. Mary’s Blvd. and Missouri Blvd. to raise plants and flowers. That land today is occupied by Jefferson Plaza and Busch St. In the 1930s Busch had eight large greenhouses: six were on Missouri Blvd., and two were connected to the sales room on Madison Street. He had a total of 50,000 square feet under glass. Busch annually raised thousands of poinsettias, roses, and carnations for his business and for wholesaling. Busch’s Florist served the general public with cut flowers and bedding plants and also decorated for weddings, funerals, and church events and for state government functions at the Capitol and governors’ inaugurations. Busch’s began FTD service around 1920 and rose to rank among FTD’s national leaders. Busch’s has long been considered Jefferson City’s premier florist.

Hugo and his German immigrant wife Lina (Carolina Jung) lived at 117 East Dunklin (part of the business property), where they raised eight sons and two daughters. Six of the sons worked with their father at some time. Son Arthur began working in the 1930s and in 1955 assumed control of the business when his father died at age 89. Art and wife Leota were known for their personal attention to customers and for their friendly, skilled employees. Art died in 1990, and Leota continued until 1997, when the business left the Busch family after 107 years. John Pelzer then owned it, proudly continuing the name Busch’s Florist. The business is now owned by Reid Millard, who in 2018 has renovated the landmark greenhouse on “the most beautiful corner in Jefferson City.”

Hugo Busch was a founding member of Southside Boosters that formed in 1912 to promote the Southside. Busch’s Florist has been an anchor to its business community for more than a century and is an active member of the Old Munichburg Association.

This piece originally ran in the Jefferson City News Tribune.

Photo of Hugo Busch, age 79 (1945), courtesy Trinity Lutheran Church, Jefferson City, Missouri

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Like his mother, Walter A. Schroeder, Ph.D., was born and raised in Munichburg. His maternal grandparents were German immigrants who settled in this neighborhood. His wife, Pat, who was also born and raised here, is from another longtime Munichburg family.

Thousands of students took Schroeder’s geography classes at the University of Missouri–Columbia, and much of his research involved Missouri and historical subjects. Now retired from teaching, and with an abiding love of his hometown, he is a founding member, past president, and past secretary of the Old Munichburg Association.

With this blog, he shares fascinating details about the history of Jefferson City’s ethnic Germans as well as his own personal stories about growing up in the Southside.

This is not a horror novel—far from it!

Following his popular memoir Buddy’s Stories, historian Walter A. Schroeder presents another warm and colorful collection of more than 90 essays about growing up in Jefferson City in the 1940s.

With humor and insight, Schroeder provides a personal glimpse into his family life and his experiences as a child growing up in Jefferson City’s Southside neighborhood—a Germantown district also called Old Munichburg. It’s a treasury of essays describing his childhood growing up under the same roof as his immigrant grandparents, parents, two brothers, and renters, and surrounded by a vibrant, supportive community.

In the title essay, Schroeder shares a whimsical story of the time when all the kids on the block saw the movie Revenge of the Zombies and spent the next week staggering around the neighborhood's sidewalks, arms outstretched, wearing vacant expressions—causing passing motorists to do double-takes!

Schroeder’s crisp details revive scenes of the past so we can better understand and imagine Jefferson City in the 1940s. As he explains, “In every generation . . . young people learn only the skeleton of the past. I want to put meat on the skeleton’s bones.”

This new book by Schroeder, a beloved Missouri geographer and historian, is not to be missed!

Published in 2023 by the Old Munichburg Association

304 pages; 85 photographs and illustrations; index

$25

Available at Downtown Book and Toy, J Street Vintage, and ECCO Lounge

Everyone has a story. This is Buddy’s.

Meet Buddy: a bike-riding, towheaded, everyday kid growing up on Elm Street during World War II. Everyone he knows is a proud American, including his German-immigrant grandparents. Life on the Southside isn’t rosy, but people do what they can to get by—and Buddy and his friends grow up learning to reduce, reuse, and recycle . . . to be self-sufficient . . . and to help others.

Generous with details, the geographer and historian Walter A. Schroeder—nicknamed “Buddy” in his youth—shares his personal memories of growing up in Jefferson City, Missouri. His descriptions will resonate with people who remember those simpler times, and they will cause others to reflect on what we lost as the years went by.

These 42 brief essays cover an array of topics about Jefferson City places, everyday life, the effects of World War II, and expressions of patriotism. How did families make ends meet? How did kids participate in the war effort? What was it like to have bread, eggs, milk, and coal delivered, to make sauerkraut in the basement, to be fitted for shoes with commercial X-ray machines? What did kids do for fun? How did the old Missouri River Bridge rotate, and what was it like to go to the dime store?

Engagingly written, enhanced by the judgment of a professional historian, and illustrated with 72 photos, maps, and scrapbook mementos, Buddy’s Stories is a vibrant perspective on Jefferson City history . . . and a fond commemoration of the way things used to be.

“I helped my grandfather make beer while Doctor Hill came to our house and brought my brother Walter Albert Schroeder into the world. He cost twenty-five dollars. My parents got a bargain, and I got a ‘buddy.’”

—Richard A. Schroeder, older brother

“This book is a real treasure. Buddy treats us to recollections of our community. It is as if he, Richard, and I are sitting together talking about the old days.”
—Thomas K. Schroeder, younger brother

Published in 2018 by the Old Munichburg Association

200 pages; 70 photographs, maps, and illustrations

$15

Available at Downtown Book and Toy, ECCO Lounge, Samuel's Tuxedo, Schaefer House, and Central UCC

Read the Book!

Southside Sketches: Essays on Jefferson City’s Old Munichburg
by Walter A. Schroeder

During his tenure as secretary of the Old Munichburg Association, Walter Schroeder “spiced up” his monthly mailings of the group’s minutes with brief essays on the district’s history. What began as a side project became a collection of essays illuminating the Southside’s history of organizations and people, and of its very environment. At turns humorous, nostalgic, poignant, questioning—but always keenly insightful—these “sketches” draw upon personal memories as well as archival research.

Schroeder shares detailed recollections about life before air-conditioning, shopping at mom-and-pop groceries, using sales-tax tokens, and many other memories of his youth. Other stories came from interviews with his mother and other old-time Southside residents, who spoke of visits by gypsies, the time a steamboat managed to dock some six blocks south of the Missouri River, and explorations of the area’s legendary tunnels and caves. Schroeder gleaned several other interesting tales from archival sources, including the German-language newspapers favored by the Southside immigrants—yet read by few today.

200 pages, paperback
OUT OF PRINT

Also by Walter Schroeder

Breweries and Saloons in Jefferson City, Missouri
by Walter A. Schroeder

Got Gemütlichkeit? The German immigrants to Jefferson City certainly did, and from the time they started arriving in the area in the 1840s to the present day, good-natured beer drinking among friends has fostered social connections, spurred economic growth, fed the city’s hospitality industry, and nourished a sense of ethnic identity.

Historian, geographer, and native Southsider Walter Schroeder grew up in the shadow of Capitol Brewery, a grandson of German immigrants and an enthusiastic supporter of Munichburg’s history and future. After exploring the written record, including old German-language local newspapers, as well as collecting oral histories from local residents, he relates what he has learned about the city’s breweries, saloons, beer gardens, and other beer-related history.

From the earliest years of Jefferson City, its ethnic Germans have run breweries, gathered in beer gardens, and established saloons, taprooms, and taverns. In these pages you will learn about the following and much more:

—The George Wagner Brewery, which started in the Southside of Jefferson City in 1870, produced an impressive seventy barrels a day, and was one of the first companies to freeze its own ice.
—The Capitol Brewery, which offered authentic Bavarian beer and dominated the region’s beer sales from the 1890s through the end of World War II, grew to become the city’s Coca-Cola bottler.
—The Franz beer garden in the 1870s occupied the hilltop that is today the home of St. Mary’s Health Center. It was a grassy, breezy gathering place for relaxing, dancing, and singing, offering a tremendous view of the young town—plus sausage, cheese, crackers, and freshly made Franz beer.
—The ECCO Lounge, the city’s longest-running taproom and restaurant, has roots going back to 1860, when it offered food, libation, and lodging to out-of-town farmers who had carted their goods for sale in the capital city.

Although “having a beer with one’s friends” is certainly no longer a way to profile someone as “German” in Missouri’s capital city, everyone with an interest in the art and history of brewing, the many stories of the city, or German heritage will enjoy this celebration of the city’s German immigrants, their ethnic beverage, and its magical capacity for bringing people together.

Published by the Old Munichburg Association.
Paperback, 50 pp., 38 illustrations, 6 x 9"
$8, plus $3 shipping and handling (please include $1.50 s&h for each additional book sent to the same address).

Note: The Breweries and Saloons book is available at the ECCO Lounge.